FRANCE
A LA CARTE
* leading incoming agency in Southern France
* premier supplier of Pyrenean ski packages to
the UK and Irish market
* specialist in cooking courses
* theme breaks include golf, spa, thalassotherapy,
wine-tasting, horse-riding and French cuisine
France à la
carte's websites:
francealacarte
alacartecuisine
france-wine-and-culture
alacarteski
alacartegites
|
The Company
France à la
Carte® S.A.R.L. is a French-registered
limited liability company licenced by the french authorities
as
a Travel Agency under the number LI031030005.
It is bonded
by the French bonding organisation :
APS (Association
Professionnelle de Solidarité du Tourisme).
The company's
headquarters are in Toulouse, France:
6,
Place St Sernin,
31000 Toulouse
phone : 0033 (0) 561 120 794
e-mail
The People
Sylvie
Butler - managing director
After
learning the travel trade with student travel experts USIT, Sylvie
has worked in all facets of the travel
business: ticketing, promotion, agency management and marketing.
In 1992 she created the successful incoming agency "Ashling" specialised
in the Irish market.
Sylvie was born and brought up in Marmande
in the south-west of France and now lives in Toulouse.
She speaks English and French.
contact
Simon
Oliver - website strategy and marketing
Simon is a legal expert from Belfast, Northern
Ireland. He has spent long periods lecturing law in various european
universities, opening Irish Pubs and restaurants in France and
visting every corner of southern France in his quest for the
perfect meal.
Speaks French, English and German.
contact
The Strategy
Founded
in 2003 France à la
carte has
always had a two-pronged strategy in the development of its position
in the South of France: to work in tandem with low-cost carriers
coming
into the region to provide reasonably priced short breaks available
at all seasons, and to develop a range of 'satellite sites' concentrating
on upmarket theme holidays.
The
advent of an in-house online booking system in 2005 and the widening
of the product base to include the Alps
and the French Riviera in 2006 has made France à la
carte a major player in the incoming industry in
France.
2007
saw the introduction of an 'incentive' wing to the business with
a number of products designed for the
corporate market.
2008
and 2009 are transitional years which will see both a radical
revision of the website (style, décor and content)
and a move towards a more ecological approach to tourism: less
dependance on air transport and more sustainable development products.
France à la
carte is a
registered Trade Mark
|
